Fredrik Henningsson.
Intro.
Key Account Growth and Sales Leader with 13 years of experience driving revenue and scaling tech companies across Europe. I bring deep expertise in enterprise sales, client success, and go-to-market execution across clean tech (SaaS & AI), the sharing economy (SaaS), and e-commerce, with a proven track record of expanding multi-market accounts, strengthening C-level partnerships, and delivering measurable growth for the world’s largest consumer brands. Passionate about impact, I aim to continue bringing technology that solves big challenges for people and the planet to market.
Work.
Client Director - Bower
2023 - 2026 | Stockholm / Remote
Full commercial ownership and strategic key account management of enterprise clients (Unilever, Procter & Gamble, Philip Morris, Nestlé, British American Tobacco, Haleon, Orkla et al)
Drove 170% portfolio revenue growth, with enterprise clients accounting for 49% of total company turnover
Led go-to-market expansions and activations across 10 European markets.
Directed end-to-end circularity partnerships and C-level stakeholder engagement, from strategy to activation.
Management team member, shaping company strategy and growth initiatives.
Client Success Lead - Bower
2022 - 2023 | Stockholm / Remote
Full commercial ownership and strategic key account management of enterprise clients (Unilever, Procter & Gamble, Philip Morris, Nestlé, British American Tobacco, Haleon, Orkla et al)
Drove 170% portfolio revenue growth, with enterprise clients accounting for 49% of total company turnover
Led go-to-market expansions and activations across 10 European markets.
Directed end-to-end circularity partnerships and C-level stakeholder engagement, from strategy to activation.
Management team member, shaping company strategy and growth initiatives.
Co-Founder & CEO - Common Grounds
2018 - 2022 | Amsterdam
Founded and built Dutch prop-tech startup providing on-demand workspaces by monetizing unused real estate capacity.
Launched and scaled a multi-country membership subscription model, giving access to hundreds of workspaces via one app across 5 countries.
Directed product development and go-to-market strategy, from MVP to multi-country rollout.
Recruited and led a cross-functional team to deliver product innovation and market expansion.
Co-founder - William’s Club
2017 - 2018 | Amsterdam
Launched a yacht crew outsourcing agency connecting graduates from Europe’s top hotel schools with luxury yachts.
The business was acquired after year 1.
Go to market strategy & execution
Recruitment of service staff.
Country Manager - Soldesduck
2016 - 2017 | Amsterdam
Co-founded and launched the Swedish entity of a European e-commerce marketplace.
Directed go-to-market strategy and execution for Sweden, including sales, partnerships, marketing campaigns, and affiliate networks.
Designed and launched an affiliate marketing program, expanding client reach and revenue.
Owned P&L responsibility while leading Swedish operations and cross-functional teams.
Developed partnerships and marketing activations to strengthen brand presence.
Account Manager - Travelbird
2015 - 2016 | Amsterdam
Managing a portfolio of 50 clients within the Swedish tourism industry.
Full ownership of sales funnel from prospecting to close.
Create and launch e-commerce travel deals and digital marketing campaigns.
Analyse the Swedish travel industry, trends and competition and sales checks on a daily basis.
Negotiation of prices and contents of deals & commission rates.
Business Development Manager - Bobby Digital Studios
2014 - 2015 | Gothenburg
B2B Sales of branding, digital experiences, film, 3D and interactive solutions.
Account Management existing clients.
New Business Acquisition from lead sourcing to close.
Management Trainee - Fello
2013 - 2014 | Gothenburg
Management Trainee, during the period of one year while doing my MSc, Management of Growing Enterprises.
Sales and marketing strategy, operations and service design.
Education.
Google Sales Academy
2024 | Stockholm
Climate Change Rhetorics | Diversity Management
Södertörn University & Linköping University
2021 | Remote
Msc. Management of Growing Enterprises
School of Business, Economics, Law University of Gothenburg
2013-2014 | Gothenburg
Bsc. Business Administration
School of Business, Economics, Law University of Gothenburg
2009 - 2013 | Gothenburg / Mannheim