Fredrik Henningsson.

Intro.

Key Account Growth and Sales Leader with 13 years of experience driving revenue and scaling tech companies across Europe. I bring deep expertise in enterprise sales, client success, and go-to-market execution across clean tech (SaaS & AI), the sharing economy (SaaS), and e-commerce, with a proven track record of expanding multi-market accounts, strengthening C-level partnerships, and delivering measurable growth for the world’s largest consumer brands. Passionate about impact, I aim to continue bringing technology that solves big challenges for people and the planet to market.

Fredrik Henningsson in a white shirt and green pants giving a presentation on a stage in Almedalen at Techarenan with a large screen behind him. The screen displays a slide with the title 'Bower - The First Global Sorting & Recycling App'.
A man lying on a floor surrounded by plastic bubbles, confetti, and colorful plastic crates with a pink backdrop, smiling with arms outstretched.

Work.

Client Director - Bower

2023 - 2026 | Stockholm / Remote

  • Full commercial ownership and strategic key account management of enterprise clients (Unilever, Procter & Gamble, Philip Morris, Nestlé, British American Tobacco, Haleon, Orkla et al)

  • Drove 170% portfolio revenue growth, with enterprise clients accounting for 49% of total company turnover

  • Led go-to-market expansions and activations across 10 European markets.

  • Directed end-to-end circularity partnerships and C-level stakeholder engagement, from strategy to activation.

  • Management team member, shaping company strategy and growth initiatives.

Client Success Lead - Bower

2022 - 2023 | Stockholm / Remote

  • Full commercial ownership and strategic key account management of enterprise clients (Unilever, Procter & Gamble, Philip Morris, Nestlé, British American Tobacco, Haleon, Orkla et al)

  • Drove 170% portfolio revenue growth, with enterprise clients accounting for 49% of total company turnover

  • Led go-to-market expansions and activations across 10 European markets.

  • Directed end-to-end circularity partnerships and C-level stakeholder engagement, from strategy to activation.

  • Management team member, shaping company strategy and growth initiatives.

Co-Founder & CEO - Common Grounds

2018 - 2022 | Amsterdam

  • Founded and built Dutch prop-tech startup providing on-demand workspaces by monetizing unused real estate capacity.

  • Launched and scaled a multi-country membership subscription model, giving access to hundreds of workspaces via one app across 5 countries.

  • Directed product development and go-to-market strategy, from MVP to multi-country rollout.

  • Recruited and led a cross-functional team to deliver product innovation and market expansion.

Co-founder - William’s Club

2017 - 2018 | Amsterdam

  • Launched a yacht crew outsourcing agency connecting graduates from Europe’s top hotel schools with luxury yachts.

  • The business was acquired after year 1.

  • Go to market strategy & execution

  • Recruitment of service staff.

Country Manager - Soldesduck

2016 - 2017 | Amsterdam

  • Co-founded and launched the Swedish entity of a European e-commerce marketplace.

  • Directed go-to-market strategy and execution for Sweden, including sales, partnerships, marketing campaigns, and affiliate networks.

  • Designed and launched an affiliate marketing program, expanding client reach and revenue.

  • Owned P&L responsibility while leading Swedish operations and cross-functional teams.

  • Developed partnerships and marketing activations to strengthen brand presence.

Account Manager - Travelbird

2015 - 2016 | Amsterdam

  • Managing a portfolio of 50 clients within the Swedish tourism industry.

  • Full ownership of sales funnel from prospecting to close.

  • Create and launch e-commerce travel deals and digital marketing campaigns.

  • Analyse the Swedish travel industry, trends and competition and sales checks on a daily basis.

  • Negotiation of prices and contents of deals & commission rates.

Business Development Manager - Bobby Digital Studios

2014 - 2015 | Gothenburg

  • B2B Sales of branding, digital experiences, film, 3D and interactive solutions.

  • Account Management existing clients.

  • New Business Acquisition from lead sourcing to close.

Management Trainee - Fello

2013 - 2014 | Gothenburg

  • Management Trainee, during the period of one year while doing my MSc, Management of Growing Enterprises.

  • Sales and marketing strategy, operations and service design.

Education.

Google Sales Academy

Google

2024 | Stockholm

Climate Change Rhetorics | Diversity Management

Södertörn University & Linköping University

2021 | Remote

Msc. Management of Growing Enterprises

School of Business, Economics, Law University of Gothenburg

2013-2014 | Gothenburg

Bsc. Business Administration

School of Business, Economics, Law University of Gothenburg

2009 - 2013 | Gothenburg / Mannheim